Challenges

Web design comes with its own set of challenges, ranging from technical issues to user experience considerations. Here are some common challenges faced by web designers. Web design encompasses the process of creating and designing websites It involves a combination of different skills and disciplines to produce a visually appealing and user-friendly website. Here's an overview of key aspects of web design.

Responsive Design:

• Challenge: Ensuring that a website looks and functions well on various devices and screen sizes.
• Solution: Use responsive design techniques, such as flexible grids and media queries.

Browser Compatibility:

• Challenge: Different browsers may interpret code differently, leading to inconsistencies in the website's appearance.
• Solution: Test the website on multiple browsers and use compatibility libraries or polyfills when necessary.

User Experience (UX):

• Challenge: Creating a seamless and intuitive user experience that keeps visitors engaged.
• Solution: Conduct user testing, design user-friendly interfaces, and prioritize accessibility to ensure a positive user experience

Compliance and Accessibility:

• Challenge: Creating a seamless and intuitive user experience that keeps visitors engaged.
• Solution: Conduct user testing, design user-friendly interfaces, and prioritize accessibility to ensure a positive user experience

The Approach

With a beer, a couple pens, some reference books, and some napkins I started by sketching out several ideas while considering the complexities that surround the stock market and trading process, incorporating foundational design principles, dashboard presentation principles and mental models on how people think and make decisions, psychologically. Digging further and after completing a design and asset audit I found recent documentation, research and user personas that can could be leveraged. Information gathered from external user groups, board members and advisory panels.

Empathy:

• Initial Research: To quickly explores ideas, improves clarity, and sparks creativity for better trading designs.
• Personas: Used test durability, refine precision, and visualize scale for stronger, functional designs.

Definition:

• Design Thinking: Empathizing with users, together, uncovers needs, frames problems, and drives human-centered solutions.
• Whiteboarding: Visualizing ideas spatially organizes thoughts, invites collaboration, and accelerates problem-solving clarity.

Idiation:

• Sketching: To quickly explores ideas, improves clarity, and sparks creativity for better trading designs.
• Mental Models: Used test durability, refine precision, and visualize scale for stronger, functional designs.

Prototyping:

• Wireframes: Wireframes map content structure, test navigation logic, and reduce costly redesigns later.
• Concept Designs: Explore visions, test feasibility, align stakeholders" (core purpose of conceptual phase).

Testing:

• A/B Testing: Compares variants, measures performance, optimizes designs.
• Visual Boards: Use to curate inspiration, define aesthetic direction, and align teams on vision.

Results/Conclusion:

The B2B2C application and development was 'white labled' for other trading platforms and financial istitutions such as Scotia iTrade, Questrade, BNP Paribas, BrokerJet, Charles Schwab, Bloomberg, and dozens of other large companies, and successfully achieved its objectives, leading to increased user engagement, improved trade conversion rates, and positive feedback from the target audience.

The combination of user-centric design, modern visuals, and a seamless user experience resulted in a more competitive and appealing online presence for the company. Ongoing monitoring and potential iterative improvements was maintained and enhanced by future teams, still using my initial solution template.

Previous Next