profile

Maurice Carty đź‘‹

Specializing in product user-centered design and accessibility. Combining UX research and product strategy to reduce friction, delight customers, and drive adoption. Can be hands-on, lead or manage at all level of the product lifecycle.

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Hi, This Is Maurice đź‘‹

A Passionate UX Lead 🖥️ & Product Designer having 10+ years of Experiences Working with Companies Worldwide.

Available For Hire
How I got here:
junior animator → graphics designer → web designer → web developer → ux designer → interaction designer → product designer → founder → product owner → product manager


10+

Yrs. Experience

Lots

Proj. Completed

5M+

Users Reached

Companies I Have Worked with ✨ Worldwide

IBM Canada
Royal Bank of Canada
Thomson Reuters
Bank of Montreal
Nasdaq
Blueprint Software
SOTI
Densify
Trading Central
Elastic Personas
Univeris
Quest Software
Masstech

Trusted By Clients & Coworkers

Education

Awards and Recognitions

Article and Publications

blog-img-1 Product Design
The Next UI, is No UI...and I Know You are Intrigued
blog-img-2 Interaction Design
Passive Interaction Design vs. Active Interactions

Frequently Asked Questions

A UX Lead (User Experience Lead) is a senior strategist and hands-on leader who bridges user needs, business goals, and technical feasibility. They don’t just design interfaces—they shape how design happens across teams. Think of them as the "CEO of User Experience" for a product or company, ensuring every decision aligns with both user empathy and organizational KPIs.

Example:
At a fintech startup, a UX Lead might:

  • Redesign a banking app’s onboarding flow (tactical).
  • Train engineers on accessibility standards (cultural).
  • Pitch a 6-month UX roadmap to the CEO (strategic).

    • A. Strategic Leadership

  • Vision Setting: - Define a north-star UX vision
    (e.g., "Seamless self-service for enterprise clients").
  • Advocacy: - Educate executives on ROI of UX
    (e.g., "Better UX reduced support tickets by 30%").
  • Collaboration: - Partner with Product and Engineering to prioritize UX debt in sprints.

    • B. Team Management
  • Mentorship: - Coach junior designers on portfolio-building or presentation skills.
  • Process Building: - Implement tools like Figma’s DesignOps for smoother handoffs.
  • Hiring: - Define role-specific skills tests
    (e.g., "Redesign this flawed checkout flow").

    • C. Hands-On UX Execution
  • Research: - Lead diary studies or A/B tests to validate hypotheses.
  • Design Oversight: - Ensure prototypes adhere to WCAG 2.1 AA accessibility standards.
  • Metrics: - Track task success rates
    (e.g., "Improved checkout completion from 55% → 80%").

    • Real-World Scenario:
    A UX Lead at an e-commerce company might:
  • Analyze heatmaps to find drop-off points in checkout.
  • Prototype a "guest checkout" option.
  • Work with devs to implement it, then measure revenue impact.

    • A Senior Product Designer is an experienced, end-to-end design leader who owns complex product challenges—balancing user needs, business goals, and technical constraints at scale. They go beyond execution to drive strategy, mentor teams, and elevate design maturity within an organization.

    Key Differentiators from Mid-Level Designers

    Strategic Ownership

  • Leads design for high-impact features or entire product lines
    (e.g., redesigning a SaaS platform’s dashboard).
  • Aligns design decisions with company OKRs
    (e.g., "Increase user retention by 15%").

    • Systems Thinking
  • Builds and maintains design systems for consistency across products.
  • Solves ecosystem-level problems
    (e.g., unifying cross-platform UX).

    • Leadership Without Authority
  • Mentors junior designers through critiques and career coaching.
  • Advocates for UX best practices in exec meetings.

    • Data-Driven Decision Making
  • Uses quantitative (A/B tests, analytics) and qualitative (user interviews) data to justify designs.

    • A Senior Product Designer operates at the intersection of user experience (UX), business strategy, and technical execution, taking ownership of high-impact design challenges. Unlike junior or mid-level designers, they focus not just on how something looks, but why it should exist—and how it drives measurable outcomes.

    Core Responsibilities

    1. End-to-End Product Ownership

  • Lead design for entire features or product lines
    (e.g., a mobile app’s onboarding flow or enterprise dashboard).
  • Define success metrics
    (e.g., "Reduce support tickets by 20% through clearer UI").
  • Balance user needs, business goals (revenue, retention), and technical constraints.

    • 2. Strategic Influence
  • Partner with Product Managers (PMs) to shape roadmaps
    (e.g., advocate for UX debt reduction).
  • Present design rationale to executives using data and user research.
  • Drive design vision for long-term scalability
    (e.g., modular design systems).

    • 3. Advanced UX/UI Execution
  • Conduct generative research (user interviews, competitive analysis) to uncover opportunities.
  • Create high-fidelity prototypes (Figma, Protopie) for usability testing.
  • Ensure accessibility (WCAG) and consistency across platforms.

    • 4. Cross-Functional Leadership
  • Collaborate with engineers to troubleshoot feasibility and edge cases.
  • Work with marketing to align product design with brand guidelines.
  • Mentor junior designers through critiques and career coaching.

    • 5. Process & Advocacy
  • Improve team workflows
    (e.g., introduce DesignOps for faster handoffs).
  • Champion user-centered design in orgs with low UX maturity.
  • Run design sprints or workshops to align stakeholders.

    • An Interaction Designer (IxD) is a specialist who designs how users interact with digital products—focusing on the behavior, flow, and responsiveness of interfaces. They ensure every tap, swipe, or click feels intuitive, efficient, and satisfying.

    Key Focus Areas

    Micro-Interactions

  • Animations (e.g., button feedback, loading states).
  • Transitions (e.g., smooth screen changes in a mobile app).

    • User Flows
  • Maps how users navigate tasks (e.g., booking a flight step-by-step).

    • Interface Logic
  • Defines rules (e.g., "If a user enters an invalid password, show X error").

    • Prototyping
  • Creates interactive demos to test behavior (using tools like Figma, ProtoPie, or Framer).

    • Let's đź‘‹ Work Together Let's đź‘‹ Work Together
    Let's đź‘‹ Work Together Let's đź‘‹ Work Together
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